{"id":51118,"date":"2020-07-01T08:20:00","date_gmt":"2020-07-01T08:20:00","guid":{"rendered":"https:\/\/www.bgs.ac.uk\/?p=51118"},"modified":"2020-09-17T14:06:19","modified_gmt":"2020-09-17T14:06:19","slug":"british-geological-survey-unveils-new-visual-identity","status":"publish","type":"post","link":"https:\/\/www.bgs.ac.uk\/news\/british-geological-survey-unveils-new-visual-identity\/","title":{"rendered":"British Geological Survey unveils new visual identity"},"content":{"rendered":"\n
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The British Geological Survey (BGS), has today unveiled a new brand and visual identity to reflect<\/strong> and support its vision for a safer, more sustainable environmental future.<\/strong><\/p>\n\n\n\n

The new-look BGS logo has been updated, with fresh typeface and design principles for all communications assets, products and services.<\/p>\n\n\n\n

Its unique \u201cstrata\u201d element is designed to represent not only the Earth, but also the surface and subsurface, which reflects the world leading research that BGS carries out.<\/p>\n\n\n\n

It will follow with the launch of a new BGS website later this summer, optimised for mobile use.<\/p>\n\n\n\n

The BGS is the publicly-funded body responsible for advising the UK government on all aspects of geoscience, whilst also providing objective information, services and products to a range of industry, academia and public with access to extensive national data and records.<\/p>\n\n\n\n

The organisation has made pivotal changes in recent months, including the launch of a refreshed five-year science strategy \u2018Gateway to the Earth\u2019 and the appointment of a new Director, each helping to align its work towards meeting global sustainable development goals.<\/p>\n\n\n\n

The new brand draws on 185 years of heritage and will solidify BGS\u2019 position as a trusted and internationally respected partner and provider of world-class, independent geoscience data and expertise.<\/p>\n\n\n\n

It reflects BGS\u2019 mission to provide impartial geoscientific solutions that help to tackle the fundamental environmental challenges facing our future, with an innovative approach.<\/p>\n\n\n\t\t\t

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Announcing the rebrand, BGS Executive Director Dr Karen Hangh\u00f8j said: \u201cI\u2019m delighted to present a fresh identity for BGS that illustrates our passion, capability, and commitment to delivering world-class, independent geoscientific data and expertise.<\/p>\n

\u201cBGS was keen to develop a brand that reflects our purpose as a modern and forward thinking organisation with an innovative approach.<\/p>\n

\u201cOur new look respects our heritage and history whilst reinforcing our position as an internationally respected organisation, and a trusted provider of high-quality independent geoscientific knowledge and information.\u201d<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/blockquote>\n\t\t\t\n\n\n

To execute the rebrand, BGS worked with award-winning Nottingham agency, ThreeRooms<\/a>, to examine logos and identities from its early days, through to the modern era.<\/p>\n\n\n\n

The logo and colour palette feature earthy tones, designed to illustrate the Earth surface and subsurface as BGS strives to advance our understanding of the environment.<\/p>\n\n\n\n

BGS has been helping to further our knowledge of the rocks beneath our feet since 1835, during which time it has undergone several name and identity changes throughout its evolution.<\/p>\n\n\n\n

It became the British Geological Survey in 1984. Today, BGS employs over 650 staff at sites across the UK with an annual turnover of around \u00a345m.<\/p>\n\n\n\n

It also undertakes an extensive programme of overseas research, surveying and monitoring, including major institutional strengthening programmes in the developing world.<\/p>\n\n\n\n

It is funded by the Natural Environment Research Council (NERC), part of UK Research and Innovation (UKRI).<\/p>\n\n\n

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